How WiFi Can Up Your Marketing Game In 2024

11th December 2023

WiFi is essential for any business, and is part of the foundations of your IT network, so if you need to have WiFi, why not get one that benefits your marketing operations too? 

Technology has come a long way, and WiFi can help you adapt and personalise your marketing strategy as well as get valuable feedback, we’re breaking down everything you need to know! 

It’s pretty essential… 

Implementing WiFi in your business space, whether it’s a retail store, restaurant, or hotel, can significantly enhance the overall customer experience. Providing free and reliable WiFi not only satisfies the modern consumer’s need for connectivity but also encourages them to spend more time on the premises. Longer dwell times translate to increased opportunities for businesses to engage with customers through various marketing channels. 

Especially in a service or experience business, offering free WiFi is a must, and in a world where we are constantly connected, it’s important you have this available. 

Studies have proven people spend more time and money in restaurants when they can connect to free WiFi during their visit. By having them sign into your free WiFi they must accept T&C’s and allow cookie access, which leads us to our text point… 

Gathering valuable data 

When customers connect to your WiFi network, you have the opportunity to collect valuable data. By prompting users to log in with their email or social media accounts, businesses can build a robust customer database. This database can then be used for targeted marketing campaigns, allowing businesses to send personalized promotions, discounts, and updates directly to their customers. 

Having customers sign up for your WiFi is the perfect opportunity to collect valuable data. Birthdays, email addresses, and phone numbers as well as other data can all be used to enhance your marketing. 

Sending birthday offers and discounts, sending email and SMS campaigns and more is all a way to reach your customers and bring them back again. Especially during festive and seasonal holidays – you can promote your summer or Christmas menu or for other businesses, Black Friday deals!

Integrate with social media 

Social media platforms and WiFi go hand in hand. Ever logged into a WiFi network and the next day have an Ad pop up on Facebook or Instagram? Yep, us too! 

This is because they can acquire social media accounts from the data collected and then repeat advertising can be done to this audience, it’s a great way to reach your target audience in a way that feels much more organic rather than direct email marketing. 

Learn more about your customers 

Data such as date of birth can be collected, where people spend time inside your venue and other useful demographics can be gathered and can be a great resource to help you understand your audience better. 

Upon looking at your analytics, you can tailor or adapt your marketing to best suit your potential and existing customers. Notice most of your customers are under 25? Why not switch to more social media marketing and short-form content like TikTok, as a pose to Google Ads or vice versa. 

Gaining feedback 

Want to know more about what your customers think and what they want? Once you have their email address, you can easily send surveys and invite them to write reviews, this is a great way to not only find out what people are thinking but also get positive reviews and improve brand awareness. 

Overall, WiFi is a must have, but you can turn it into a valuable resource to help boost your business in 2024! Visit our WiFi page to find out more and our team can help pick the best solution for you!